Updated on Jan 09, 2025
Amisha Yadav
MICA Ahmedabad Placement and Summer Internship Report 2024: An Overview
The placement process for the academic year 2023-24 at MICA Ahmedabad has been completed successfully with a record of 100% placement achieved by the institution which speaks very highly of its academic and corporate standing. The placement process enrolled 195 students and yielded offers from 70+ companies operating in diverse sectors. MICA placement statistics indicate that the highest package offered was INR 35.50 LPA showing the increasing need for Mica alumni. The sector which offered the highest number of placements and the best package during the placements was FMCG Sector. Now let us understand in detail about the important features of 2024 MICA placements such as trends, top recruiters, sector wise performance etc.
MICA Placements 2024: Key Highlights
The placement process for the MICA batch of 2024 was a massive success since all the students were placed. This congrats MICA for another year of outstanding performance because this institution has continued to maintain this record over the years.
Placement Statistics:
| Particulars | 2024 | 2023 |
|---|---|---|
| Number of Students Appeared | 195 | 173 |
| Placement Rate | 100% | 100% |
| Average Package | INR 19.21 LPA | INR 20.09 LPA |
| Median Package | INR 18 LPA | INR 19 LPA |
| Highest Package | INR 35.50 LPA | INR 36 LPA |
| Top Sector | FMCG | Analytics, BFSI, and Consulting |
| Top Recruiters | ITC Limited, Accenture, IBM | Atlassian, Amazon, Deloitte |
Note: The MICA placement report for 2024 indicates a decline in the average and median packages when compared to 2023. Nonetheless, the value of the highest package is almost at par with the one offered the previous year, which stresses the demand for MICA graduates across different industries.
MICA Placement Trends (2024 vs 2023)
MICA's placements have been consistently strong over the past few years. Here's a comparison of placement statistics for 2024 and 2023:
| Particulars | 2024 | 2023 |
|---|---|---|
| Average Package (Overall) | INR 19.21 LPA | INR 20.09 LPA |
| Average Package of Top 25 | INR 29.90 LPA | INR 31.43 LPA |
| Average Package of Top 100 | INR 23.12 LPA | N/A |
| Highest Package | INR 35.50 LPA | INR 36 LPA |
| Median Package | INR 18 LPA | INR 19 LPA |
Although the mean pay has seen a small downturn, the number of students getting higher packages has increased. Additionally, it has been observed that the top 100 students of the batch achieved an average package worth INR 23.12 LPA, which is commendable.
Sector-wise Performance in MICA Placements 2024
The FMCG sector was by far the most popular one during the placing exercise of MICA for the year 2024. This sector gave the maximum number of job offers as well as the highest-paying salary packages. Other sectors like consulting, analytics, BFSI and IT as well did well and added appreciably to the success of the placement.
Sector-wise Placement Breakdown for 2024:
| Sector | Number of Offers | Highest Package (INR) | Average Package (INR) |
|---|---|---|---|
| FMCG | 30 | INR 33,00,000 | INR 22,81,034 |
| IT/ITeS | 31 | INR 34,66,928 | INR 19,51,925 |
| FMCD | 17 | INR 27,00,000 | INR 21,00,704 |
| Media and Advertising | 25 | INR 21,31,404 | INR 16,36,512 |
| Analytics, BFSI & Consulting | 39 | INR 36,00,000 | INR 23,04,030 |
| Others | 31 | INR 28,00,000 | INR 17,54,648 |
FMCG remains the sector with the most number of offers, while analytics and consulting sector has been the highest in terms of the highest package offered.
Top Recruiters at MICA Placements 2024
MICA observed an array of some of the best recruiters who visited the campus for executive purposes and the placement season witnessed leading firms from various industries including, but not limited to, FMCG, IT, consulting, and finance. Here is a figure listing the top recruiters for the year 2024.
| Recruiter | Sector | Package Range (INR) |
|---|---|---|
| Accenture | Consulting | INR 25 - 29.04 LPA |
| ITC Limited | FMCG | INR 33 LPA |
| IBM | IT | INR 16-28 LPA |
| HUL | FMCG | INR 35.02 LPA |
| IT/Consulting | INR 28 LPA | |
| Flipkart | E-commerce/FMCG | INR 28.43 LPA |
| Coca-Cola | FMCG | INR 28 LPA |
| Deloitte | Consulting | INR 24.48 - 29 LPA |
| Microsoft | IT | INR 27.33 LPA |
Some other major recruiters comprised Cognizant, ICICI Bank, HDFC, Royal Enfield, etc. These companies were quite interested in hiring from the MICA pool considering the marketing, communications, and management credibility of the institution.
MICA Placement Roles Offered in 2024
The opportunities that the students were extended during the MICA placements in 2024 were quite a variety, showing the multifunctional qualifications of the alumni. Most of the job positions were related to marketing, brand management, consultancy, content strategizing, and product management.
| Role | Sector |
|---|---|
| Brand Manager | FMCG, E-commerce |
| Product Manager | FMCG, IT |
| Campaign Manager | Media, Advertising |
| Marketing Consultant | Consulting |
| Account Manager | Consulting, Analytics |
| Corporate Communication | Media, FMCG |
| Growth Marketing Manager | IT, E-commerce |
| Digital Marketing Manager | IT, FMCG |
| Customer Success Manager | IT, Consulting |
MICA Summer Internship Placements 2024: Key Insights
The summer internship placements at MICA for the batch 2022-2024 were also on par, with the batch achieving 100% placement. Out of these, Summer Internship Program was attended by 202 students and 70 firms came to the campus. The maximum stipend offered during the summer internships was INR 4.40 Lakhs per month, representing an increase in the average stipend by 49.75% as compared to the previous year.
Internship Statistics for 2024:
| Particulars | 2024 |
|---|---|
| No. of Companies Visited | 70 |
| Number of Students Placed | 202 |
| Highest Stipend | INR 4,40,000 |
| Average Stipend (Overall) | INR 1,54,000 |
| Average Stipend (Top 25) | INR 3,20,000 |
Sector-wise Breakdown of Summer Internships 2024:
| Sector | Number of Offers | Highest Stipend (INR) | Average Stipend (INR) |
|---|---|---|---|
| FMCG | 42 | INR 4,40,000 | INR 1,96,190 |
| IT/ITeS | 28 | INR 3,00,000 | INR 1,65,143 |
| FMCD | 13 | INR 2,00,000 | INR 1,28,462 |
| Media & Advertising | 38 | INR 3,00,000 | INR 1,17,442 |
| Analytics, BFSI & Consulting | 51 | INR 2,40,000 | INR 1,48,039 |
| Others | 30 | INR 3,00,000 | INR 1,53,000 |
In the summer internships, the biggest stipend was still offered by the FMCG sector, while the majority of internship profiles were filled up by the Analytics, BFSI and Consulting sectors.
Conclusion
The MICA Ahmedabad placement statistics for the year 2024 justifies the institution's perspective on the supply of skilled human resources in the marketing and communication industry. The season of placements is a success due to the increasing trend of many global recruiters who are in search for qualified MICA graduates. MICA boasts of 100% placement, along with an attractive average package offered which still makes it a preferred destination for people aspiring to pursue their career especially in marketing, brand management, consulting and the like. Thanks to the organizations huge networks and well structured syllabus, MICA graduates are in demand.
