MBA Media Management: Eligibility, Admissions 2025, Exams, Fees, Job & Salary

MBA Media Management is a two-year postgraduate program that focuses on the business aspects of the media, entertainment, and communication industries. The course provides students with a comprehensive understanding of media management, content creation, digital marketing, production management, and brand communication. The course enhances candidates with managerial, strategic, and creative skills to excel in the dynamic media and entertainment sector.

The course covers traditional and digital media, including television, film, print, music, gaming, and online streaming platforms, making graduates suitable for a wide range of roles in the industry. MBA Media Management is in high demand with the rapid evolution of digital platforms, OTT services, and media consumption trends.

To be eligible for MBA Media Management, candidates must have a bachelor's degree from a recognized university, with a minimum of 50% marks. Admission to the postgraduate program is based on merit or entrance tests like CAT, XAT, MAT, CMAT, SNAP, or NMAT.

After, MBA Media Management one can pursue a career in various media platforms, including television, film, digital media, and print. The course provides students with the opportunity to become Media Manager, Content Strategist, Advertising Executive, Digital Marketing Head and Film Production Manager. The average salary for an MBA Media Management ranges between INR 6-10 LPA.

MBA Media Management Course Highlights

What is MBA Media Management?

MBA Media Management is a two-year specialized program that focuses on the business side of the digital content, media, and entertainment sectors. The course covers topics like advertising, OTT platforms, digital marketing, event management, film production, media management, and television broadcasting. Students pursuing this course are exposed to the real world through case studies, internships, and industrial projects.

Candidates with knowledge of media business strategies and content monetization are in great demand due to the explosive rise of digital media, streaming services, and worldwide entertainment consumption. Graduates of the program gain abilities in audience analytics, production management, brand promotion, and media entrepreneurship, empowering them to successfully contribute to both creative and commercial success.

Why Study MBA Media Management?

MBA Media Management offers various career opportunities in film production houses, television networks, OTT platforms, advertising agencies, and digital media companies. Top companies like Netflix, Disney, Sony, and Warner Bros hire skilled professionals to manage content production, distribution, and marketing strategies.

This industry is expanding rapidly, allowing candidates to work in roles such as media managers, entertainment marketers, digital strategists, or event producers. Also, professionals can start their own media production firms, advertising agencies, or digital content ventures. Graduates can also work as brand managers for global entertainment brands or content acquisition executives for streaming platforms, often advancing to high-paying leadership roles with international exposure.

MBA Media Management Eligibility

• Candidates must have a Bachelor’s degree in any discipline from a recognized university.
• A minimum of 50% aggregate marks (or equivalent CGPA) in graduation.
• Some universities also consider entrance exams like CAT, XAT, MAT, CMAT, NMAT, or SNAP.

MBA  Media Management Entrance Exam

MBA Media Management is based on entrance exams. Some of the entrance exams that are accepted for MBA MBA Media Management admission are mentioned below:

Top Colleges in India for MBA Media Management

Some of the top colleges for MBA Media Management based on NIRF Ranking 2024 are as follows: 

MBA Media Management VS MBA Marketing

MBA Media Management is for those who want to work in the media and entertainment industry. The course covers subjects like Media Economics, Digital Media Strategies, Content Creation, Film & TV Production, Advertising, and Media Laws. MBA Media Management focuses on managing media companies, handling content distribution, and understanding audience engagement.

After completing the course, one can work in television, film, digital media, advertising agencies, OTT platforms (like Netflix or YouTube), and publishing houses. Common roles include Media Manager, Content Strategist, Production Manager, and Digital Marketing Specialist in media companies.

MBA Marketing is a broader field that focuses on branding, consumer behavior, sales, and market research across different industries. The course includes subjects like Market Research, Consumer Behavior, Digital Marketing, Branding, Sales Management, and Business Analytics. The course teaches students how to create marketing campaigns, develop pricing strategies, and use digital tools for promotions.

After completing the course, one can work in retail, e-commerce, FMCG, banking, healthcare, and technology companies. Job roles include Marketing Manager, Brand Manager, Sales Manager, Market Research Analyst, and Social Media Strategist.

MBA Media Management Jobs 

The basic details of jobs after an MBA in Media Management are as follows:

• Industry: Students after an MBA Media Management are employable in media management like television, OTT platforms, and print media.
• Employment Demand: In recent years, there has been a significant increase in the demand for Media Manager, Content Strategist, Advertising Executive, Digital Marketing Head and Film Production Manager.
• Average Salary: The average salary of Media Manager varies based on experience, industry, and location. The average salary ranges between INR 7-10 lpa.

There are various job roles available in Media Management. As per Payscale, the average package of various job roles according to the years of experience is mentioned in the table below:

Fig: Salary of jobs after MBA Media Management

MBA Media and Entertainment FAQs