Updated on Jan 09, 2025
Amisha Yadav
The Mudra Institute of Communications Ahmedabad (MICA) is regarded as one of the best institutions for studies related to Ãn aimé, communication, and branding in India. MICA was founded in 1991 and has never failed to gain the trust of providing more than just general management programs. These programs are focused on strategic management of marketing, branding, and communications. MICA located at Shela Ahmedabad provides several undergraduate, postgraduate and online courses for students who seek to take up leadership positions in the marketing and communications field. Thanks to its respectable academic environment and powerful links with the industry, MICA is among the prominent educational institutions in India.
Overview of MICA Ahmedabad
MICA Ahmedabad, a privately owned institution, within a short time frame, has successfully expanded its range of programs to address the needs of the dynamics of marketing, branding and advertising communication industries. The college has a very strong academic base which is a combination of the skilled faculty members, sound course content and good industry interface, making it one of the most preferred institution for students all over the world.The All India Council for Technical Education (AICTE) recognizes MICA, and the National Board of Accreditation (NBA) has granted accreditation. There is an emphasis of the course on the amalgamation of the areas of marketing, communications and management allowing the achievers of the programme to cope with the demands and challenges of the current and future business world. It's among the best business schools in India, year on year rising to the occasion, and primarily focusing on education that is related to marketing and communication.
| Particulars | MICA Ahmedabad Highlights 2025 |
|---|---|
| Establishment year | Ownership type | 1991 | Private College |
| Location | Shela, Ahmedabad |
| Also Known As | Mudra Institute of Communications |
| Top accreditations | NBA |
| Recognised by | AICTE |
| Rankings (2024) | 32 by NIRF under the Management category |
| Flagship courses | PGDM (C), PGDM |
| Official Website | www.mica.ac.in |
MICA Ahmedabad Rankings
MICA's impressive rankings underscore its reputation in the academic community. The college is ranked as follows:
| Ranking Body | Year | Category | Rank |
|---|---|---|---|
| NIRF Ranking | 2024 | Management | 32 |
| IIRF Ranking | 2024 | Top Private B-Schools | 9 |
The position in this league table is indicative of the commitment of the organization to achieve the highest standards in education and its unyielding drive to dominate the education of strategic marketing, communication and branding.
MICA Ahmedabad Programs and Courses
MICA provides a plethora of courses focusing on diverse career options in marketing and communication for students. The following are the key courses offered by MICA:
| Courses | Specialization | Program Details | Duration |
|---|---|---|---|
| PGDM | Major: Advertising and Brand Management (Starting academic year 2025-26, the Advertising and Brand Management (ABM) specialization will be renamed as Strategic Brand Management (SBM).), Media-Tech Entertainment and Sports Management, Data Science and Business Analytics, Digital Communications Management
Minor: Consumer Cultures, Sales and Customer Relationship Management, Business Management, Global Communication and Public Relations Management |
Intake: 56 (PGDM), 170 (PGDM-C)
Eligibility: Bachelor's degree (10 + 2 + 3 system) from a univesity recognized by Association of Indian Universities (AIU) Selection Criteria: CAT/ XAT/ GMAT + MICAT + GE & PI |
2 years |
| PGDM-C | |||
| PG Certificate (CCC) | Crafting Creative Communication | Eligibility: Bachelor's degree
Selection Criteria: Online test + Personal Interview |
1 year |
| Fellowship | Management | Eligibility: Post-Graduation in management/communications/humanities/ or social science with a minimum score of 55% in aggregate
Selection Criteria: Online Interview + MICA's FPM Admission Test (WT+IP+PI) |
4 years |
MICA Ahmedabad Admission Process
It is worth noting the fact that, the whole admission process at MICA is fraught with many challenges. In this regard, a candidate is required to first take a national level management entrance exam like CAT , XAT or GMAT. Then, the candidate is required to take MICA Admission Test, which checks the aptitude of the test-taker with respect to general knowledge, verbal ability, logical reasoning in addition to creativity inducing activitie, also known as MICAT.
Once the written tests are done, the candidates qualify for Group Exercise (GE) and Personal Interview (PI) rounds. The overall merit is calculated based on the performance in three sections: national entrance exam of the Institute, MICAT , GE & PI rounds.
MICA Ahmedabad Placements
MICA Ahmedabad is known for its placement history and the 2023 batch has recorded 100% placement rates. The placements for 2023 saw an increase in average salary, strengthening the institute's claim further, that is capable of providing the industry with ready professionals.
| Placement Year | Highest CTC | Average CTC | Median CTC |
|---|---|---|---|
| 2023 | INR 36 LPA | INR 20.09 LPA | INR 19 LPA |
| 2022 | INR 57.51 LPA | INR 19 LPA | INR 18.5 LPA |
| 2021 | INR 49.75 LPA | INR 14.01 LPA | INR 13.5 LPA |
Top Sectors for Placements in 2023:
- Analytics
- Banking, Financial Services & Insurance (BFSI)
- Consulting
Top Recruiters:
- Amazon
- Accenture
- BCG
- HDFC Bank
The rising average salary and significant increase in placements reflect MICA's position as one of the top management institutes in India, attracting top employers across various industries.
Scholarships at MICA Ahmedabad
MICA awards grants to deserving candidates, most specifically to those doing the PGDM, PGDM-C and PG Certificate in CCC programs. The scholarships have criteria that deal with the performance of the candidate in academics as well as the income of the family, with added emphasis to such provisions that cater for minorities.
| Scholarship Type | Eligibility Criteria | Number of Scholarships |
|---|---|---|
| Equity Scholarship | Merit-cum-means basis | 25-27 (for PGDM, PGDM-C, and CCC) |
| MICA Sponsored Scholarships | Based on merit and need | 50% of total scholarships offered |
The objective of the trusts is not just to render financial assistance but also to encourage high levels of academic achievement. These initiatives tend to encourage the diversity and inclusiveness within the student population as well.
MICA Ahmedabad Alumni
MICA boasts an exulted and achieved alumni network, which has its presence in diverse industries, such as advertisement, brand management, digital marketing, consultancy and even business. The following are some of the more distinguished alumni:
| Name | Designation | Company |
|---|---|---|
| Siddharth Sethi | Founder & CEO | Zipperminds |
| Vidya Venugopalan | Co-Founder | InsightGig |
| Priyanka Khaneja Gandhi | Director - Integrated Brand Experience Lead | Colgate-Palmolive (India) |
| Dharti Chatterjee | Chief Marketing Officer | BHive |
| Ruchira Jain | Founder & Director | Elevate Insights |
Such alumni have created a huge impact in the areas of marketing, branding and communications which in turn adds to MICA's value as one of the leading higher education institutions in India.
Conclusion
Over the years MICA Ahmedabad has secured its position as one of the foremost educational institutions in the country for marks of branding and communication. MICA's specialized programs, high positions in rankings, good records of placement and opportunities for scholarships are the reasons why the aspiring professionals in these areas are still drawn to MICA. The best part is that the institution provides a balanced mix of bookish knowledge accompanied with industrial exposure, which helps the students to equip themselves with skills necessary in order to succeed in
