MICA Ahmedabad

MICA Ahmedabad which is very well known for its educational standards in strategic marketing and communication management offers various postgraduate courses. Two year Post Graduate Diploma in Management (PGDM) and PGDM in Communication (PGDM-C) are the flagship courses, registered along a PG Certificate in Crafting Creative Communications (CCC) and a Fellow Program in Management (FPM). MICA’s programs have several stages of selection where evaluation of the candidate’s academic performance, creativity and articulation are done. The subsequently sections of the article focus the details in context to the MICA 2025 admissions, particularly about its procedure, eligibility criteria and significant timelines.

MICA PGDM and PGDM-C Program: An Overview

The PGDM and PGDM-C programs at MICA are structured in a way to equip students with in-depth knowledge of marketing and communication while enhancing their creative and strategic thinking abilities. Admission to these programs is based on the performance in CAT , XAT , or GMAT , followed by the MICA Admission Test (MICAT), a Group Exercise (GE), and a Personal Interview (PI). MICAT , conducted by MICA Ahmedabad, is unique as it assesses not only quantitative and verbal abilities but also psychometric, divergent, and convergent thinking skills.

Important Dates for MICA PGDM/PGDM-C Admissions 2025

MICA conducts MICAT twice yearly to give candidates multiple chances to secure admission. Below are the critical dates for MICAT-I and MICAT-II:

• MICAT-I Registration: Opens in September 2024 and closes on November 22, 2024
• MICAT-I Admit Card Release: December 4, 2024
• MICAT-I Exam Date: December 7, 2024
• MICAT-I Score Release: December 20, 2024
• MICAT-II Registration: Opens on November 25, 2024, and closes on January 11, 2025
• MICAT-II Admit Card Release: January 22, 2025
• MICAT-II Exam Date: January 25, 2025
• MICAT-II Score Release: February 14, 2025

Candidates shortlisted from MICAT proceed to the GE & PI rounds at various cities:

• Ahmedabad: February 28, 2025
• Bangalore: March 4-5, 2025
• Mumbai: March 8-9, 2025
• Kolkata: March 16-17, 2025
• Delhi: March 21-23, 2025

The final result will be announced on or before April 15, 2025.

Eligibility for PGDM/PGDM-C

Candidates with a bachelor’s degree in any discipline from a recognized university are eligible to apply for the PGDM and PGDM-C programs. Given the competitive nature of the admission process, applicants are expected to have strong academic records, relevant test scores, and a passion for marketing and communication.

Selection Process for MICA PGDM/PGDM-C Programs

The selection process for PGDM/PGDM-C involves several stages, each with specific weightages and criteria:

1. Psychometric Test (Section A): This is the qualifying round within MICAT. Candidates who pass this section proceed to the next stages.
2. CAT/XAT/GMAT Scores: Candidates who clear Section A have their CAT/XAT/GMAT scores considered. A minimum cutoff in these scores is required to move forward.
3. Section C (MICAT): This section tests candidates’ divergent and convergent thinking, quantitative and verbal abilities, data interpretation, and general awareness.
4. Descriptive Test (Section B): Candidates’ performance in this section, which assesses writing skills and creative thinking, is then evaluated.

Candidates who clear all sections of MICAT are invited to the GE & PI rounds. The final merit list for PGDM/PGDM-C admission is prepared using the following criteria:

Crafting Creative Communication (CCC) Program

The PG Certificate in Crafting Creative Communication (CCC) is another flagship program offered by MICA. This program focuses on cultivating creativity and understanding of advertising, communication, visual design, digital media, and entertainment.

Eligibility: A bachelor’s degree in any discipline from a recognized university is required. Additionally, a strong inclination towards the creative industry is essential.

Selection Process: For getting admitted to the CCC program, candidates are required to take an online examination conducted by MICA and undergo a personal interview thereafter. The online examination has different sections such as creative thinking, and problem solving as well as good communication skills.

Important Dates for CCC Program:

• Application Deadline: February 28, 2025
• Online Test: January 25, 2025
• GE & PI Rounds: Same schedule as PGDM/PGDM-C programs across multiple cities
• Final Result: First week of April 2025
• Program Commencement: Mid-June 2025

Fellow Program in Management (FPM) at MICA

MICA’s FPM is a research-intensive doctoral program for individuals aiming to pursue academic and research careers in communication and management. This program requires applicants to demonstratA candidate should possess a master’s degree in management, communications, humanities or social science with a minimum score of 55 percent. Knowledge in related fields or previous work or research experience in such areas is desirable.

Selection Process for FPM:

1. Telephonic Interview: Candidates undergo a telephonic interview for the initial screening.
2. FPM Admission Test: A 3-day comprehensive admission test at MICA, including:
   • Written Test (WT): An open-book exam to assess candidates’ theoretical understanding of communication, research abilities, and analytical skills.
   • Individual Presentation (IP): Candidates present their research proposal to the admission panel.
   • Personal Interview (PI): The final stage, where candidates’ personalities and research aspirations are evaluated.

How to Apply for FPM: Candidates can fill out the online application form on MICA’s website. Required documents include academic records, a statement of purpose, research proposal, and letters of recommendation.

Fees and Accepted Exams

 

Application Process for MICA Programs

To apply for any program at MICA, candidates must complete an online application:

1. Enrollment: Go to the MICA Site, choose the interested program, and fill in the registration details.
2. Application Filling: Fill in the application with all the educational, personal details, and courses applied for, if any.
3. Document Submission and Payment Of Fee: Submit required documents along with the spplication fee amounting to INR 2100 and duly filled application form.
4. Fee Payment: Fees can be paid by the candidates in any of the modes, online or offline. Online payment could be through credit or debit card and offline payment could be made via SBI Bank Challan or Demand Draft (DD).

 

Conclusion

MICA, as per the survey, offers a wide range of activities for a student to even master in the fields of communication management, creative strategy and academic research. MICA has a novel admission process in which in addition to academic records, psychological and creative skills are also evaluated to ensure that its students are ready to take charge in the communication and strategic management arena. Such candidate aspirants must take into account the relevant dates, eligibility of the programmes and the selection process in order to get admission in one of the best institutes for communication and marketing in India.