Diploma in Marketing Management is an industry-oriented progam, often lasting 1-2 years, that provide students a solid understanding of marketing ideas, strategies, and processes. The industry and learner-oriented curriculum of the course helps the candidates in gaining skills and information to successfully handle marketing operations, establish strategies, and advertise services or goods.
The eligibility criteria for doing a Diploma in Marketing Management are to pass class 12th with 50% aggregate marks or equivalent CGPA from recognised boards. The average course fee for studying a DMM course in India ranges between INR 7,000 and 60,000. Some of the renowned institutions offering the DMM course in India are Aligarh Muslim University, Sant Baba Bhag Singh University, Thirunavaya Polytechnic College, Xavier’s Institute of Business Management Studies, Kalakriti Vardan Academy, NMIMS Online, Indian Institute of Skill Development Training, and others.
The candidates after completing the Diploma in Marketing Management can opt for diverse career in multiple industries. One can opt for the roles of Marketing Analyst, Performance Marketing Executive, Marketing Campaign Assistant, Marketing Executive, Social Media Executive, Digital Marketing Executive, Assistant Manager Integrated Marketing, and other roles related to marketing. DMM professionals can earn an average salary of INR 3-8 LPA, depending on their experience level and job roles or positions.
- Diploma in Marketing Management Course Highlights
- Why Study a Diploma in Marketing Management?
- Diploma in Marketing Management Eligibility Criteria
- Diploma in Marketing Management Colleges and Fees
- Diploma in Marketing Management Admission Process 2025
- Diploma in Marketing Management Syllabus
- Diploma in Marketing Management Jobs and Salary
- Diploma in Marketing Management FAQs
Diploma in Marketing Management Course Highlights
The candidates should know the basic details of the DMM Course before enrolling in any university. The table provided below will give the candidates a brief overview of the course:
Particulars | Details |
Course Name | Diploma in Marketing Management (DMM) |
Level of Study | Diploma |
Duration | 1-2 years |
Eligibility Criteria | Passed class 10+2 with 50% marks from recognised boards |
Admission Process | Merit-Based |
Course Fee | INR 7,000-60,000 |
Job Roles | Marketing Analyst, Performance Marketing Executive, Marketing Campaign Assistant, Marketing Executive, Social Media Executive, Assistant Brand Manager, Assistant Manager, Integrated Marketing |
Average Salary | INR 3-8 LPA |
Why Study a Diploma in Marketing Management?
A DMM course provides a strong career trajectory for individuals who are looking to enter the globally emerging job market. Marketing is a basic skill for every business professional who is looking to grow their skills. Here are some key reasons to pursue the DMM Course:
- Rapidly Expanding Career: With technological advancement, companies are looking for individuals who are technologically advanced. This course will help them in making their place in these companies.
- Long-Term Employment Opportunity: As the market transitions, the demand for skilled marketing professionals increases, and they will remain relevant in the market.
- Career Options in Multiple Industries: Completing a Diploma in Marketing Management allows candidates to enter different sectors and focus on areas that resonate with their skills, offering career flexibility.
- Expertise in Market Management: The program provides an advanced understanding of business analysis, consumer behaviour, market analysis, etc.
- Higher Salary Potential: Graduates who have high skills in marketing, be it Digital Marketing, Marketing Management, et,c stand out in the crowd.
Diploma in Marketing Management Eligibility Criteria
The eligibility criteria for enrolling in the DMM course are as follows:
- Completed class 10+2 with 50% aggregate marks or equivalent from recognised boards.
- Few universities take admission to students who have done a BA, BCom, BSc, BBA, with 50% aggregate marks or equivalent CGPA.
Diploma in Marketing Management Colleges and Fees
Some of the renowned institutions in India offering a Diploma in Marketing Management are listed below:
Institutes | Course Fee |
Aligarh Muslim University, Aligarh | INR 8,300 |
Sant Baba Bhag Singh University, Jalandhar | INR 19,750 |
Thirunavaya Polytechnic College, Pollachi | INR 20,000 |
Xavier’s Institute of Business Management Studies, Mumbai | INR 18,000 |
Kalakriti Vardan Academy, Delhi | INR 55,000 |
NMIMS Online, Mumbai | INR 60,000 |
Indian Institute of Skill Development Training, Indore | INR 7,000 |
National Council of Training Academy, Malda | INR 12,000 |
All India Council for Vocational and Paramedical Science, Hisar | INR 23,500 |
Diploma in Marketing Management Admission Process 2025
The admission process for the Diploma in Marketing Management course at Sant Baba Bhag Singh University is given below:
Off-Line Process:
- Obtain the prospectus from the University campus for a payment of Rupees 1000/-.
- Complete the application form provided in the prospectus.
- Include self-attested copies of all required documents.
- Submit the filled Admission Form at the SBBSU admission desk.
- The admission desk will verify the eligibility of applicants.
- If eligible, pay the required fee as specified in the prospectus.
Online Process:
- Visit the University’s official website www.sbbsuniversity.ac.in.
- Select the online registration option and fill out the form carefully.
- Upload the necessary documents.
- Pay the registration fee.
- The admission desk will assess the eligibility of applicants.
- Confirmation will be sent via email from the admission desk.
- If eligible, pay the required fee as detailed in the prospectus.
Diploma in Marketing Management Syllabus
The syllabus for the DMM Course may vary depending on the course curriculum followed by the institution and the duration of the course. However, the core subjects remain more or less the same in all. For reference, the syllabus for the Diploma in Marketing Management at NMIMS Online (Mumbai) is given below:
Semester-1 | Semester-2 |
Business Communication | Legal Aspect of Business |
Financial Accounting | Strategic Management |
Micro Economics & Macro Economics | Business Analytics |
Organisational Behaviour | Sales Management |
Marketing Management | Brand Management |
Quantitative Methods – I | Consumer Behaviour |
Diploma in Marketing Management Jobs and Salary
Some jobs available on job portals like Indeed and Naukri.com for Diploma in Marketing Management professionals are given below:
Job Title | Recruiters | Average Salary |
Marketing Analyst | Infosys / Delhivery | INR 3-4 LPA |
Performance Marketing Executive | Airtel / Tata CLiQ Luxury | INR 3-4 LPA |
Marketing Campaign Assistant | IndusInd Bank / Kotak Mahindra Bank | INR 4-5 LPA |
Marketing Executive | Reliance Retail / Curefit | INR 3-4 LPA |
Social Media Executive | IFAS Edutech / SaffronStays | INR 5-6 LPA |
Assistant Brand Manager | Amazon / Aditya Birla Fashion and Retail Ltd. | INR 5-7 LPA |
Assistant Manager, Integrated Marketing | Nykaa / Swiggy | INR 6-8 LPA |
Diploma in Marketing Management FAQs
How is a Diploma in Marketing Management different from a Bachelor's Degree in Marketing?
The DMM course is typically shorter in duration and covers the basic areas of marketing and incorporates practical skills. On the other hand, a bachelor's degree focuses on providing a broad theoretical and analytical understanding of the curriculum.
Do the institutions provide internship opportunities during the Diploma in Marketing Management program?
Yes, many universities offer internships and training opportunities which help candidates develop the industry-relevant skills which will help them in growing their portfolio and employability.
What skills will I learn upon enrolling in the Diploma in Marketing Management?
Upon enrolling in the DMM course, the candidates will learn skills related to market research, business analysis, digital marketing, strategic planning, consumer behaviour, etc. These skills will help them in many sectors.
What study modes are available for a Diploma in Marketing Management?
This diploma is usually offered in full-time, part-time, online, and distance learning formats, providing flexibility to suit your schedule and learning preferences.
Is it possible to start my own business after completing this diploma?
Yes, this diploma equips you with vital marketing knowledge and strategic skills that can assist you in successfully launching and promoting your own business.