PG Diploma in Marketing Management (PGDMM): Admission 2025, Eligibility, Fee, Colleges

The Post Graduate Diploma in Marketing Management is a short-term PG diploma program that teaches students all about marketing principles, strategies, and how they can be used in real business situations. This course is ideal for people who want to work in sales, advertising, market research, brand management, or internet marketing.

The eligibility criteria for the PGDMM is that the candidate must hold a bachelor’s degree with a minimum of 50% marks from a recognized university. The admission to this course is based on the merit of the candidate.

The average course fees for the PGD in Marketing Management range between INR 3,00,000 – 6,00,000, depending on the institute type. Some of the well-known schools that offer this course include MIT, Symbiosis Centre for Distance Learning (SCDL), Institute of Management Technology (IMT), and Maharaja Sayajirao University of Baroda.

PG Diploma in Marketing Management Key Highlights

Below are the key highlights of the PG Diploma in Marketing Management course in India:

What is a PG Diploma in Marketing Management?

The Post Graduate Diploma in Marketing Management is a short-term professional course that teaches students how to utilise current marketing concepts, tools, and methods. Professionals who want to work in brand management, advertising, market research, sales or digital promotion can benefit from this course because it covers both standard and digital marketing methods.

This course goes over important topics like marketing strategy, how people behave as customers, advertising and sales promotion, brand management, digital marketing, making decisions about products and prices, and managing distribution channels. It mixes learning about markets in a theoretical way with learning how marketing decisions affect customer involvement, brand loyalty, and making money in a competitive market.

Why Study PG Diploma in Marketing Management?

The Post Graduate Diploma in Marketing Management can help people really understand how companies find new customers, keep the ones they have, and keep them coming back in today's markets that are always changing.

• The course teaches students how to make marketing plans, understand how people buy things, and put goods in the best possible place in a competitive market as industries grow and customers' needs change quickly, both online and off.
• Advertising firms, fast-moving consumer goods companies, startups, digital platforms, media firms, and business marketing teams are all places where PGDMM graduates can work.
• Important subjects like market research, advertising, digital media, building a brand, pricing strategies, and managing customer relationships are taught. They learn how to speak well, think clearly, and solve sales and marketing problems in the real world.

Who should study for a PG Diploma in Marketing Management?

The Post Graduate Diploma in Marketing Management is ideal for anyone interested in learning about new marketing tactics, how people buy things, how to promote items, and the most recent digital marketing trends. This course is best for people who are interested in buying things, market studies, and how businesses talk to their buyers.

• People who are recent college graduates or working professionals in business administration, commerce, economics, or mass communication who want to learn how to use marketing ideas in real-world business settings.
• Entrepreneurs and small business owners who want to learn more about market trends, customer segmentation, product placement, and digital advertising in order to grow their companies and get customers more involved.
• People who work in sales, advertising, or customer service and want to improve their skills, keep up with the latest tools in their field, and move up into leadership or management jobs in marketing.
• Marketing leaders, brand workers, or social media managers in retail, e-commerce, services, and fast-moving consumer goods (FMCG) who want to learn more about how to plan marketing campaigns, run them, and understand customers better.
• They are people who want to go to graduate school in business analytics, integrated marketing, or management studies and want to get a strong academic and practical background through a focused and open advanced course.

PG Diploma in Marketing Management Eligibility Criteria

Candidates in India for the Post Graduate Diploma in Marketing Management must meet certain basic academic requirements.

• The candidate must have completed a Bachelor’s degree, such as BCom Marketing in any discipline from a recognized university or institution.
• A minimum aggregate score of 50% marks at the undergraduate level is generally required. Certain institutions may offer a relaxation of up to 5% for candidates belonging to reserved categories.
• Applicants from any stream (Arts, Science, Commerce, or Management) are eligible to apply. There is no restriction regarding the undergraduate specialization.
• Admission is typically granted on a merit basis, though select institutions may require scores from entrance examinations such as CAT, MAT, or institute-specific tests.

PG Diploma in Marketing Management Colleges in India

Various institutions in India are offering a PG Diploma in Marketing Management course. Some of the best colleges in India for PG Diploma in Marketing Management have been mentioned below, along with their approximate course fee:

PG Diploma in Marketing Management Admission Process 2025

Admission to the PGD in Marketing Management is based on the merit of the candidate. For your reference, given below is the step-by-step admission process for the Institute of Management Technology (IMT):

Step 1: Start by visiting the official website of the Institute of Management Technology (IMT). Now, navigate to the "Admissions" or "Apply Now."

Step 2: Now, students need to register with the website. Use your username and password to sign in, or log in. After registering, fill out the online application form with information about yourself, your schooling, and anything else that is asked for.

Step 3: Send scanned copies of your passport-sized picture, signature, and mark sheets from 10th, 12th, and graduation, as well as any other paperwork the college asks for. Check that the files you share are clear and in the right format, which is usually JPG or PDF.

Step 4: Use a debit card, credit card, UPI, or net banking to pay the application fee. The entry fee can be different for each school, but it is generally between INR 500 and INR 1,000. The whole course costs between INR 65,000 and INR 1,50,000 based on the college.

Step 5: Once the payment has been handled, download and print the ticket as a record for future use. The school will look over your papers and application.

Step 6: The college will let you know by email or text message whether you were accepted. You can look at it on the admissions site, too. Once you've been accepted, you'll get more information about how to pay the fee, get started, and get course materials (online or in print).

Required Documents:

• 10th & 12th results
• ID proofs
• Transfer certificate
• Character certificate
• Medical certificate
• Category Certificate (if applicable)

PG Diploma in Marketing Management Syllabus

The syllabus for the PG Diploma in Marketing Management in India is separated into three levels.

For reference, the syllabus for the PG Diploma in Marketing Management at Symbiosis Centre for Distance Learning is given below:

PG Diploma in Marketing Management Job Opportunities in India

PG Diploma in Marketing Management graduates can have job roles in multiple fields, including Marketing Executive, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Product Manager, and others. Some of the common job roles for PG Diploma in Marketing Management graduates in India are given below:

PG Diploma in Marketing Management FAQs