BBA in Event Management: Admission, Syllabus, Eligibility, Subjects, Colleges, Careers

• Updated on  Aug 11, 2025, by Manisha Rao

BBA in Event Management is a 3-year degree for candidates who enjoy planning and organizing events. Whether it’s a business conference, a fashion show, a music festival, or a wedding, this course covers everything from the big ideas to the small details.

 

To enroll in this course, the candidates need to complete 10+2 from a recognized board. Most colleges accept students from any stream—arts, commerce, or science—as long as you have a score of around 45–50%. Some schools may also have entrance exams, interviews, or group discussions.

 

Some of the best BBA in Event Management are AAFT, NAEMD, Jain University, LJ University, etc. Government colleges often have lower fees, ranging from INR 25,000 to INR 80,000 for the whole course, while private colleges can charge anywhere from INR 1,00,000 to INR 3,50,000 based on their facilities and industry connections.

 

The candidates can opt for job opportunities in event management firms, hotels, PR agencies, corporate companies, and even in entertainment. Some grads opt for an MBA in Event Management, PR, or Hospitality to advance their careers. This field is all about creativity and variety—great for anyone who likes working with people and making memorable events happen.

 

Table of Contents

  1. BBA in Event Management Key Highlights
  2. What is a BBA in Event Management?
  3. Why Study BBA in Event Management?
  4. Who should study for a BBA in Event Management?
  5. BBA in Event Management Eligibility Criteria
  6. BBA in Event Management Entrance Exams 2025
  7. BBA in Event Management Colleges in India
  8. BBA in Event Management Admission Process
  9. BBA in Event Management Syllabus
  10. BBA in Event Management Job Opportunities in India
  11. BBA in Event Management Vs BBA Hospitality Management
  12. BBA in Event Management FAQs

 

BBA in Event Management Key Highlights

Below are the key highlights of the BBA in Event Management course in India:

Particulars

Details

Course Name

Bachelor of Business Administration in Event Management

Course Level

Undergraduation

Duration

3 years (6 semesters)

Course Type

Full-Time

Admission Process

Depends on College

Eligibility Criteria

Those who have passed their 12th class from a recognised Board or its equivalent exam are eligible for it.

Course Fees

INR 2,00,000- INR 8,00,000

Top Colleges

AAFT, NAEMD, Jain University, LJ University

Job Profiles

Event Manager, Event Coordinator, Conference & Meetings Planner, Festival & Event Producer, Event Executive and others

Top Recruiters

Wizcraft, Cineyug, Pegasus, Showtime, DNA Entertainment Networks Pvt Ltd, Wizcraft, Cineyug, Pegasus, Showtime, DNA Entertainment Networks Pvt Ltd

Average Salary in India

INR 3-5 LPA (Freshers)

 

What is a BBA in Event Management?

A BBA in Event Management is a three-year program for folks who enjoy organizing and planning events. The candidates will learn how to handle everything from weddings and festivals to corporate events and product launches.

  • Classes combine basic commercial knowledge with hands-on event skills that will help students understand event planning, marketing, budgeting, and public relations.
  • The course will also improve the communication and leadership skills that will help them in having advanced-level positions.
  • The course has internships and hands-on projects to get you ready for a job. The candidates will work alongside event companies, hotels, or media agencies and pitch in on actual events.
  • The candidates will also get to use tools like presentation software and social media to stay organized. It's a solid choice for anyone looking to step into the fun world of events.

 

Why Study BBA in Event Management?

If you like planning, enjoy going to events, and love bringing people together, a BBA in Event Management might be just what you need. It's about more than just parties and concerts; it's about figuring out how to create memorable experiences. Here are a few reasons to think about this program:

  • The candidates will learn how to set events, handle the budget, bring them to the market, and everything should be kept on the track. The candidates will learn valuable skills like time management, communication, and leadership that employers appreciate.
  • This program provides exposure through real projects, helps run college events, volunteers at big gatherings, and takes on internships. These experiences will get you ready for the busy world of event management.

 

Who should study for a BBA in Event Management?

BBA Event Management course is the perfect option for individuals who love to plan, create, and handle things creatively. Here’s who might find this program interesting:

  • If the candidates prefer to create creative ideas, coordinate activities, and make the actual events successful, this program will provide them with a platform to be creative and at the same time learn how to make events happen.
  • Those students who like working in a team and communicating with others will find the Bachelor of Business Administration Event Management a great option for them, which can offer many possibilities to communicate with the guests, coordinate with vendors, and manage the staff members, which is why they will be the ones in the center of attention.
  • Good communication, listening, and tolerance to pressure are the main competencies in the field. These abilities will hence be fostered by the program, which will ensure the learners acquire the skills of sharing ideas, building a relationship with a client, and leading a team in challenging situations.
  • The fledgling entrepreneur will also get much out of it as the degree brings profound teaching on the procedures of setting up and sustaining a business.

 

BBA in Event Management Eligibility Criteria

To enroll in a BBA in Event Management candidates have to meet some educational and admission requirements. Without fulfilling these criteria, it is not possible to enter the course. Mentioned below are the BBA in Event Management eligibility criteria:

  • Completed 10+2 in any stream from a recognized board.
  • A minimum of 45-50% marks in the 10+2 exam

 

BBA in Event Management Entrance Exams 2025

For pursuing a BBA in Business Analytics, various national/state/university-level entrance examinations are required to be taken. Colleges and Universities in India offer admission depending on the marks or rank obtained in these examinations.

Exam Name

Application Date

 

(Tentative)

Exam Date

 

(Tentative)

Application Fee

CUET-UG

April- Sept, 2025

Dec-Jan, 2026

INR 1000

 

BBA in Event Management Colleges in India

Various institutions in India are offering the BBA in Event Management course. Each institute has got some entrance exam criteria for admitting students. Some of the top BBA in Event Management programs in India have been mentioned below, along with their total course fee, NIRF Ranking, and entrance exams required for admission:

College Name

Location

Annual Course Fees (approx.)

AAFT

Delhi-NCR

INR 9,00,000

NAEMD

Delhi

INR 4,00,000

Jain University

Bengaluru

INR 3,00,000

LJ University

Ahmedabad

INR 3,87,200

 

BBA in Event Management Admission Process

The admission to the BBA in Event Management is based on the entrance exams. However, some universities offer admission based on the merit of the candidate. Listed below is the step-by-step admission process for the AAFT.

 

Step 1: Visit the official website of the college or university for which you are targeting. Usually, applications open between April and July.

 

Step 2: Fill the application form with your grade from 10th and 12th. Be sure to upload any necessary documents as scanned copies.

 

Step 3: On the basis of school, you may need to submit your application online or go to college individually.

 

Step 4: Some top colleges may ask you to take an entrance exam.

 

Step 5: After testing or depending on your grade, the college will post a list of selected candidates.If you see your name there, they can invite you for counseling or ask to check your documents. Therefore, keep your original documents.

 

Step 6: If you are accepted, you will get an admit card or email from college. It will have tuition fees, initial date for classes, hostel information and orientation program.

 

Step 7: To confirm your location, pay the entry fee or seat confirmation amount before the time limit mentioned in the letter. In this way, you will secure your place in the program.

 

Required Documents

  • 10th and 12th mark sheets
  • ID proofs
  • Transfer certificate
  • Character certificate
  • Medical certificate
  • Category Certificate (if applicable)

 

BBA in Event Management Syllabus

The syllabus for the BBA in Event Management in India is more or less the same in the colleges offering the course. The syllabus may slightly differ depending on the curriculum followed by the institute. For reference, the syllabus for BBA in Event Management at AAFT is given below:

Semester I

Semester II

Drafting effective press releases

Planning an e-marketing venture

Developing an interest and confidence in event management

Becoming a successful anchor

Enhancing communication skills and professional writing abilities

Understanding the role and functions of events and event managers

Gaining exposure to the widespread use of web technology

Understanding the fundamentals of becoming global in the global market

Applying socio-cultural, political, and economic factors to extract maximum profits from an event.

Becoming an impactful public speaker and making effective communications

Understanding the basics of the corporate industry and the foundation of the event management industry.

Understanding the concept of e-marketing and buying patterns of customers

Understanding how PR helps industries build strong customer relationships and earn brand equity while building a brand image.

Knowing about different events and their importance in marketing and communication

Semester III

Semester IV

Marketing an event both online and offline

Media strategy and media planning

Understanding consumer behavior and formulating strategies accordingly

Understanding different video formats on TV and films

Knowing marketing management and commercial ways to campaign and gain sponsors

Providing skills to launch and operate small businesses

Practicing fundamental tricks of advertising through creativity, innovation, and idea generation

Vendor management with effective pre- and post-event planning along with media management

Understanding the working pattern of designs in advertisements for print, electronic, and digital media

Learning the concepts of professional camera operation and the techniques of digital photography

Learning about various research methodologies to organize and market the event cost-effectively

Understanding technical, creative, and logistical elements will help make an event successful

-

Exposure to financial and operational competency focusing on costing, taxation, and budgeting dynamics

Semester V

Semester VI

Understanding team dynamics

Understanding the role of an event planner

Developing writing skills for all media channels

Learning how to plan an event on the lowest budget possible

Developing the art of synthesizing design and content through visualization

Understanding the media’s role in planning and managing events

Understanding the concept of copywriting and the legal implications that go with it

Learning media planning and budgeting along with campaign planning

Creating the art of production in advertising for print and electronic media

Having an overview of cyber, education, and telecom PR activities

Learning to use special effects and other technicalities of sound editing, recording, and audio mixing

Planning business events at local, national, and international levels

-

Understanding the legal implications in the event management business

-

Knowledge of copyright, patent, and anti-infringement strategies while organizing events

-

Structuring PR activities for fashion, lifestyle, sports, travel, celebrity, entertainment, government, healthcare, etc.

 

BBA in Event Management Job Opportunities in India

A BBA in Event Management can have job roles in multiple fields, including Event Manager, Event Coordinator, Conference & Meetings Planner, Festival & Event Producer, Event Executive and others. Some of the common job roles for BBA in Event Management graduates in India are given below:

Job Title

Recruiters

Experience Level

Average Salary

Event Manager

Wizcraft, Cineyug, Pegasus, Showtime, DNA Entertainment Networks Pvt Ltd

0-5+

INR 4.5-10 LPA

Event Coordinator

Wizcraft, Cineyug, Pegasus, Showtime, DNA Entertainment Networks Pvt Ltd

0-3+

INR 3-6 LPA

Conference & Meetings Planner

Jio World Centre, Centilytics, Why Summits

2-6+

INR 4-9 LPA

Festival & Event Producer

Showtime, DNA Entertainment Networks Pvt Ltd, BigMint

3-8+

INR 5-12 LPA

Event Executive

Wizcraft, Cineyug, Pegasus, Showtime

0-2

INR 2.2-3 LPA

 

BBA in Event Management Vs BBA Hospitality Management

BBA Event Management focuses on the detailed planning and management of an event using both innovative planning processes and operational logistical issues, and BBA Hospitality and Tourism deals with the management of hotel and other hospitality services and their processes.

Aspect

BBA Event Management

BBA Hospitality and Tourism

Focus Area

Planning, organizing, and managing events (weddings, conferences, festivals)

Managing hospitality operations like hotels, resorts, F&B services

Core Skills

Creativity, organizational skills, event budgeting, logistics, client management

Business management, hotel operations, marketing, customer service

Course Content

Event planning, budgeting, marketing, communication, venue management

Hospitality marketing, front office, housekeeping, food & beverage, finance

Career Opportunities

Event manager, wedding planner, corporate events coordinator, exhibition manager

Hotel manager, guest relations officer, food & beverage manager, hospitality consultant

Approach

More focused on project and event execution with client interaction

More focused on operational and administrative aspects of hospitality business

Nature of Work

Dynamic, requires creativity and flexibility for diverse events

Structured, involves routine hotel and hospitality service management

 

BBA in Event Management FAQs

What types of projects do students in a BBA in Event Management typically work on?

Students often plan fake events, choose themes, create budgets, and brainstorm marketing ideas. They usually assist in organizing things like college festivals, seminars, exhibitions, or small corporate events for their assignments. These projects let them deal with real challenges in event planning.

What is the BBA Event Management scope in India?

In India, the field of the BBA(Event Management) has expanded with the increased importance of professionally conceiving events, destination weddings, corporate conferences, exhibitions, and online or virtual events, and the sector can also be called rewarding as well as multifaceted.

What is the usual cut-off for BBA Event Management courses?

Cut-offs typically require candidates to have scored around 50-55% in their 12th-grade exams, though some reputed colleges may have higher cut-offs or require entrance exam scores. Cut-offs vary by college and category.

Can students from any stream apply for BBA Event Management?

Yes, students from science, commerce, or arts streams can apply, provided they meet the minimum percentage criteria. Some colleges may prefer commerce students but generally admit all streams equally.

How competitive are the cut-offs for top BBA Event Management colleges?

Top colleges may have cut-offs requiring 60% or higher in 10+2 or a good entrance test score. Less competitive colleges have lower cut-offs or admit students on merit basis without entrance exams.

Are scholarships available for BBA Event Management students?

Yes, many colleges offer merit-based or need-based scholarships. Some also provide fee waivers for reserved category students, sports quota candidates, or economically weaker sections.

Explore Other Popular BBA in Event Management Colleges

Exam Accepting

Explore Popular BBA Courses

Loading exam list...

Students learning mobile

Your opinion matters to us!

Rate your experience using this page so far.