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BBA Sports Management: Admission, Subjects, Colleges, Fees

Manisha Rao's profile picture

Updated on Jun 19, 2025

Manisha Rao

A BBA in Sports Management is a 3-year program ideal for sports fans looking to turn their passion into a career. The program teaches you the basics of management, leadership, communication, and event planning—everything you need to thrive in the sports world.

 

The BBA Sports Management eligibility criteria is that candidates must have completed their 10+2 or equivalent from a recognized board. Most colleges ask for a score of at least 45-50%, and you can come from any background—Science, Commerce, or Arts. Admission to this course is mostly based on entrance exams such as, IPU CET, CUET UG, etc. However, some universities also give admission based on the merit of the candidate in the qualifying examination.

 

The BBA in Sports Management fees can vary depending on the college student is choosing. Government-run colleges or state universities typically charge between INR 20,000 and INR 80,000 for the full course. Private colleges with better facilities and faculty may ask for anywhere from INR 1,00,000 to INR 4,00,000. Some schools also offer scholarships or spots for students who excel in sports.

 

After completing the course, you'll be ready to take on roles like sports manager, event coordinator, sports marketing executive, team administrator, or gym manager. There are lots of job options with sports teams, fitness brands, media companies, schools and events. Some graduate may think of pursuing MBA in sports management or focusing on areas such as sports analytics, coaching or athlete representation.

 

Table of Contents

  1. BBA Sports Management Key Highlights
  2. What is BBA in Sports Management?
  3. Why Should Study BBA in Sports Management?
  4. Who should study for a BBA Sports Management?
  5. BBA Sports Management Eligibility Criteria
  6. BBA Sports Management Entrance Exams 2025
  7. BBA Sports Management Colleges in India
  8. BBA Sports Management Admission Process 2025
  9. BBA Sports Management Syllabus
  10. BBA Sports Management Job Opportunities in India
  11. BBA Sports Management FAQs

 

BBA Sports Management Key Highlights

Below are the key highlights of the BBA in Sports Management course in India:

Particulars

Details

Course Name

Bachelor of Business Administration in Sports Management

Course Level

Undergraduation

Duration

3 years (6 semesters)

Course Type

Full-Time

Admission Process

Merit/Entrance

Eligibility Criteria

10+2 from a recognized board with an aggregate of 50% marks

Course Fees

INR 2,00,000- INR 8,00,000

Top Colleges

Lok Jagruti Kendra University, ilead, Hindustan University of Technology and Science, George Group of Colleges, Svyasa, Jain University, PES University, Poornima University, Vidya University

Job Profiles

Sports Manager, Event Coordinator, Marketing Coordinator, Management Trainee, Sports Instructor and others.

Top Recruiters

Sports Companies, Baseline Ventures, Educational Institutes

 

Sports Academies, Schools, Fitness Centres, Decathlon, DLF Hospitality

Average Salary in India

INR 3-5 LPA (Freshers)

 

What is BBA in Sports Management?

A BBA in Sports Management is a three-year course for anyone who loves sports and wants to work in that field. If you're interested in planning events, helping teams out, or want to learn about the business behind sports, this might be a good fit for you.

 

In this course, you’ll get to know how sports teams and events are run. You’ll cover important topics like sports marketing, event planning, sponsorships, media relations, team management, and sports law. It mixes business know-how with sports training to give you a good understanding of the industry.

 

You'll look into things like management, sports economics, public relations, financial planning, event management, and health science. You’ll also learn how to market sports brands, manage athletes, and set up tournaments. Many schools offer internships or hands-on projects to help you get some real-world experience.

 

Why Should Study BBA in Sports Management?

If you enjoy sports and are curious about how events are organized or how sports teams work behind the scenes, a BBA in Sports Management might be a solid option for you. This degree isn’t just about being a fan; it shows you how things really operate behind the curtain. Here are some good reasons to think about it:

  • With a BBA in Sports Management, you can look at careers in team management, sports marketing, event planning, managing fitness centers, or even becoming an agent for athletes.
  • If you love talking about sports, keeping up with scores, or setting up games at school or in your neighborhood, why not make that your job?
  • You can land an internship with real sports organization with the help of your college. Where you can learn and get the knowledge about your favourite industry before even finishing school.
  • This course takes a look at the business side of sports. You’ll get into things like planning events, selling tickets, marketing teams, and how sponsorships work. It’s a practical blend of sports and business.
  • Sports management really revolves around teamwork and making decisions together. In this program, you'll pick up important skills like leadership, communication, and problem-solving.

 

Who should study for a BBA Sports Management?

If you're into sports, like planning events, or want to work behind the scenes in the sports world, a BBA in Sports Management could be just the thing for you. This program is a solid fit for:

  • Students who love games, tournaments, or want to manage teams. This course is ideal for your if you want to go in the sports industry.
  • If you want to work with athletes, teams or sports brands, this degree is ideal for you. You can become team manager, agent, event planner, or even marketing pro.
  • Students who like to organize. If you're the go-to person for school sports days or team activities, this course will help you ramp up those skills in a professional way.
  • If fitness, health, or recreation interests you, this course can lead to work in gyms, wellness centers, sports academies, or fitness chains.
  • It’s also a smart choice if you're curious about the business side of sports. From sponsorship deals and branding to budgeting and event planning, you'll learn how to manage the numbers and logistics that keep sports running smooth.
  • Want to join big sports leagues, events, or organizations? This degree can help you get there. It prepares you for careers with sports federations, clubs, media companies, and even international events.

 

BBA Sports Management Eligibility Criteria

To enroll in a BBA in Sports Management, candidates have to meet some educational and admission requirements. Without fulfilling these criteria, it is not possible to enter the course. Mentioned below are the BBA in Sports Management eligibility criteria:

  • Completed 10+2 in any stream from a recognized board.
  • A minimum of 45-50% marks in the 10+2 exam

 

BBA Sports Management Entrance Exams 2025

For pursuing a BBA in Sports Management, various national/state/university-level entrance examinations are required to be taken. Colleges and Universities in India offer admission depending on the marks or rank obtained in these examinations.

Exam Name

Application Date

 

(Tentative)

Exam Date

 

(Tentative)

Application Fee

CUET-UG

April- Sept, 2025

Dec-Jan, 2026

INR 1000

 

BBA Sports Management Colleges in India

Various institutions in India are offering the BBA in Sports Management course each institute has got some entrance exam criteria for admitting students. Some of the top BBA in Sports Management programs in India have been mentioned below, along with their total course fee, NIRF Ranking, and entrance exams required for admission:

College Name

Location

Annual Course Fees (approx.)

Lok Jagruti Kendra University

Ahmedabad

INR 1,45,000

ilead

Kolkata

INR 2,00,000

Hindustan University of Technology and Science

Chennai

INR 1,00,000

George Group of Colleges

Kolkata

INR 3,00,000

Svyasa

Bengaluru

INR 6,00,000

Jain University

Bengaluru

INR 5,00,000

PES University

Bengaluru

INR 5,00,000- INR 6,00,000

Poornima University

Jaipur

INR 2,00,000

Vidya University

Delhi

INR 4,00,000- INR 5,00,000

 

BBA Sports Management Admission Process 2025

The BBA Sports Management course requires the candidate to give entrance exam such as IPU CET, CUET UG. However, there are some universities that also offer admission based on your performance in the qualifying examination. Given below is the step by step eligibility criteria for taking admission at Jain University:

 

Step 1: See the official website of the college or university for which you are targeting. Usually, applications open between April and July.

 

Step 2: Fill the application form with your grade from 10th and 12th. Be sure to upload any necessary documents as scanned copies.

 

Step 3: On the basis of school, you may need to submit your application online or go to college individually.

 

Step 4: Some top colleges may ask you to take an entrance exam.

 

Step 5: After testing or depending on your grade, college will post a list of selected candidates.If you see your name there, they can invite you for counseling or ask to check your documents. Therefore, keep your original documents.

 

Step 6: If you are accepted, you will get an admit card or email from college. It will have tuition fees, initial date for classes, hostel information and orientation program.

 

Step 7: To confirm your location, pay the entry fee or seat confirmation amount before the time limit mentioned in the letter. In this way, you will secure your place in the program.

 

Required Documents:

  • 10th and 12th mark sheets
  • ID proofs
  • Transfer certificate
  • Character certificate
  • Medical certificate
  • Category Certificate (if applicable)

 

BBA Sports Management Syllabus

The syllabus for the BBA in Sports Management in India is more or less the same in the colleges offering the course. The syllabus may slightly differ depending on the curriculum followed by the institute. For reference, the syllabus for BBA in Sports Management at Jain University is given below:

Semester I

Semester II

Ethics for Business

Human Resource Management

Quantitative Techniques for Decision Making

Foundation of Sports Marketing

Business Accounting

Creation and Management of Sports Brands

Introduction to Sports Management & Governance

Languages -II (Hindi, Kannada, Sanskrit, Additional English)

General English

Business Communication

Mind Management and Human Values - 1

Mind Management and Human Values -2

Languages I (Hindi, Kannada, Sanskrit, Additional English)

Open Elective

Open Elective

Entrepreneur Essentials

Entrepreneur Essentials

-

Semester III

Semester IV

Emerging Technologies

Indian Constitution

Environmental Studies

Indian Bazaar

Major Elective:

 

Fan Engagement/Strategic Management in Sports

Major Elective :

 

Sports Sales and Sponsorships/Sports Event Management/Media and Broadcasting in Sports

Minor Specialization:

 

Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance

Minor Specialization:

 

Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance

Open Elective

Entrepreneur Essentials

Projects / Internships

-

Entrepreneur Essentials

-

Semester V

Semester VI

Management Accounting

Income Tax – II

Income Tax-I

Legal Aspects of Business

Strategic Management

Major Elective :

 

Sports Data Analytics/ Business of Leagues/Sports Merchandising and Retail/ Sports Law

Major Elective: Athlete Development and Management/ Facilities and Infrastructure Management Grassroots Development in Sports/ CSR in Sports and Sports for Development

Minor Specialization: Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance

Minor Specialization: Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance

Entrepreneur Essentials

Entrepreneur Essentials

-

 

BBA Sports Management Job Opportunities in India

A BBA in Sports Management graduate can have job roles in multiple fields, including Sports Manager, Event Coordinator, Marketing Coordinator, Management Trainee, Sports Instructor and others. Some of the common job roles for BBA in Sports Management graduates in India are given below:

Job Title

Recruiting Areas

Experience

Average Salary

Sports Manager

Sports franchises, Educational Institutes, Sports Management MNCs, Government Orgs, Nike, Adidas, Puma

1-2

INR 5.5 – INR 10 lakh

Event Coordinator

Event Management Firms, Sports Leagues, Media Houses, JSW Sports, Sportz Village

0-4

INR 2.9 lakh

Marketing Coordinator

Sports Brands, Marketing Agencies, Adidas, Reebok, IMG Reliance, ITW Consulting

0-1

INR 2.6 lakh

Management Trainee

Sports Companies, Baseline Ventures, Educational Institutes

1-2

INR 3 lakh

Sports Instructor

Sports Academies, Schools, Fitness Centres, Decathlon, DLF Hospitality

2-4

INR 4.5 lakh

 

BBA Sports Management FAQs

What kind of projects do students in a BBA in Sports Management work on?

Students often take on projects like organizing sports events, creating marketing strategies for teams, analyzing trends in sports, and putting together sponsorship proposals. They might also do case studies on sports teams, create presentations about business models in sports, or plan out mock tournaments as part of their classes.

Can students in a BBA in Sports Management find jobs or internships while they're in school?

For sure! Lots of students score internships at sports clubs, event companies, gyms, or marketing agencies that deal with sports brands. These opportunities give them hands-on experience, help them meet industry folks, and show them what goes on in the sports world.

How does an internship fit into the BBA in Sports Management program?

Internships are really important for this program. Most colleges make them a requirement. Students typically do their internships during summer or winter breaks, working on actual sports projects. This gives them hands-on experience and helps them connect with people in the industry.

What can you do after finishing a BBA in Sports Management?

After you graduate, there are a bunch of job options. You could work as a sports manager, event coordinator, or sports marketing exec. Some folks work at gyms or become agents for athletes. Others might get into sports media or marketing. A lot of people decide to go back to school for an MBA in Sports Management or take jobs with major sports teams and leagues.

Do students use any tools or software during the course?

Yep! Students use tools for things like event planning, analyzing data, and marketing. Some colleges teach programs like Microsoft Excel, sports analytics software, and tools for making presentations. If they're working on digital projects, they might also use basic design or video editing apps for their promotions and reports.

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