B Com in Marketing syllabus is organized in three years and six semesters, addressing both general commerce as well as specialised marketing related. During the first semesters, the students focus on the basic topics like Financial Accounting, Principles of Management, Business Mathematics and Indian Economy. Later into the course, specialized subjects such as Principles of Marketing, Consumer Behaviour, Marketing Research, Advertising and Retail Management are introduced into the curriculum.
Further semesters discuss International Marketing, Integrated Marketing Communication, Services Marketing, and Management Accounting. In order to help them improve their ability to apply marketing in the real world, projects, internships and case studies are frequently used in the program to develop practical skills in marketing. This holistic study gears graduates towards varying positions in marketing, sales, branding, and business processes.
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B Com in Marketing Semester-Wise Syllabus 2025
The basic concepts of the B Com Marketing course have the topics like: Principles of Marketing, Marketing Research, International Marketing,etc and the syllabus is spread over six semesters. The education program entails theoretical understanding and its application to equip the students with different positions in marketing and business administration. Below mentioned is the curriculum of K.P.B. Hinduja College of Commerce:
B Com in Marketing For Best Private Institute
The curriculum focuses on both theory and field implements, which make the students ready with careers about marketing, sales, and business development. In the Loyola Academy Degree & PG College, Alwal, Secunderabad, the syllabus of B Com Marketing courses covers, in six semesters:
B Com in Marketing Exam Pattern
The B Com Marketing pattern of the method of exam is usually a semester based system both in the government and in the private college with the combination of theory, internal evaluation and practical evaluation.
- During each semester the students take part in theory employing in both the core and optional marketing courses at the end of the semester with the marks divided into written papers and internal assessments.
- Particular focus is given to project based work and case studies, particularly later semesters, which may include group presentations or live marketing projects.
- The application or the examination format can incorporate many-choice questions, short response and long response, and practical-based problem-solving to determine both abstract and practical marketing knowledge.
FAQs
Are consumer behaviour and market research covered in the B Com in Marketing syllabus?
The curriculum has particular topics on Marketing Research & Consumer Behaviour in which students are taught on consumer psychology, market segmentation, consumer behaviour and methodologies used in research. Such courses focus on qualitative and quantitative analysis in order to comprehend the trends of the market and foresee them.
Does the B Com in Marketing syllabus cover ideas on international marketing and global business?
Indeed, International Marketing forms an important segment of the course, and it includes content on how to penetrate global markets, international trade blocs, consumer cultures in other countries and tribulations of marketing in a globalized economy.
Why are communication and advertising a part of the B Com in Marketing syllabus?
Communication and advertising should be part of it, and here they offer courses such as Integrated Marketing Communication, Creative Advertising, and Marketing Communication. These courses are aimed at creating confident messaging, advertising, and promotional approaches in different media practitioners.
Is training in the analytical or quantitative skills addressed in the B Com in Marketing syllabus?
The program contains topics such as Statistics, Business Mathematics and Research Methods in Business, through which students can learn analytical skills that can be used in making data-informed decisions in marketing. Students are taught to analyse data, analysis of the market and respond to business using statistical instruments.
What are the skills that students attain during the process of studying the B Com in Marketing syllabus that help them pursue a career?
The syllabus is aimed at offering theoretical information as well as practical awareness to equip the students to handle various achievements in marketing, sales, advertising, market research, and brand management. Super focus on internships, projects and real life case studies ensures that the graduates are industry fit and ready to change as the marketing world changes.
What are the practical elements or projects within the B Com in Marketing course?
Yeah, in majority of the B Com in Marketing programs practical is incorporated in form of projects, internships and case studies. These will allow students to provide real life practice in the face of marketing conditions, as well as to put some theory into practice, and train real skills to be in the industry.
Is digital or social media marketing taught in the B Com in Marketing syllabus?
Digital Marketing and Social Media Marketing are the newest elements in the syllabus of many updated B Com in Marketing courses. The subjects introduce students to the techniques of making digital marketing campaigns, studying consumer behavior on the Internet, and using social networks to promote the business, which is relevant to the industry trends.
Which are the options of electives or specialisation in the B Com in Marketing syllabus?
The kids are allowed to elect or specialize in various areas like Brand Management, Green Marketing, Creative Advertising, Tourism Management and Operations & Supply Chain Management. This enables them to customise their learning to particular areas of interest in or career plans in the marketing area.
