BMS Marketing: Admission, Syllabus, Eligibility, Fees, Colleges, Careers

The Bachelor of Management Studies (BMS) in Marketing is a 3-year undergraduate program developed for students who want to understand how firms generate, promote, and sell their products and services. Branding, customer behaviour, market research, advertising and digital media techniques are some of the marketing ideas that the course is mostly about. People who want to work in sales, marketing, public relations, or brand management will find it useful.

Individuals who want to apply for the BMS in Marketing must have obtained at least 50% in their 10+2 examination from a recognised board. Entrance exams are used to decide who gets admission. A lot of prestigious institutions accept scores from national tests like CUET UG. Other institutions have their own entrance exams or let students in directly based on how well they do in high school.

The annual cost of a BMS in Marketing course varies from institution to institution and is usually between INR 50,000 to INR 2,000,000. The Shaheed Sukhdev College of Business Studies at Delhi University, St. Xavier's College in Mumbai, Christ University in Bangalore, HR College of Commerce and Economics in Mumbai, and Jai Hind College in Mumbai are some of the best educational institutions in the world that offer this specialisation.

People who graduate with a BMS in Marketing can choose from many different jobs. As a Marketing Executive, Brand Manager, Social Media Specialist, Business Development Executive, or Market Research Analyst, they might do this kind of work. People in this field work in advertising, retail, FMCG, digital marketing firms, startups, and large global companies. To improve their chances of getting a job, many people also go to MBA or PGDM programs in marketing or similar fields. For some, it's to study for government tests or start their own marketing enterprises.

BMS Course Key Highlights

Below are the key highlights of the Bachelor of Management Studies in Marketing course in India:

What is a BMS in Marketing?

A Bachelor of Management Studies (BMS) in Marketing is a three-year undergraduate program that teaches students how organisations promote and sell their products, or services. It is made for people who are interested in advertising, branding, consumer behaviour and internet marketing tactics. Students learn how marketing choices affect a business's success and how to think strategically and artistically in this course.

There are both basic business skills, and management skills in the program. Students learn about marketing basics like market research, advertising, and sales promotion, consumer behaviour and digital marketing. They also learn about important business topics like business law, economics, and financial accounting.

The unique thing about this course is that it focusses on hands-on learning. Case studies, live projects, group projects and jobs with real companies are common in BMS in Marketing. Students can use what they have learnt in their lessons to solve real business problems and improve professional skills like communication, teamwork, leadership and strategic thought.

Why Study a Bachelor of Management Studies in Marketing?

BMS in Marketing is a good choice for people who want to learn how brands grow, why people buy the things they do and how marketing affects the growth of a business. This degree delivers more than just classroom theory; it also gives a practical grasp of how marketing influences corporate strategy and customer engagement.

• BMS in Marketing may lead to a variety of positions including brand executive, digital marketing analyst, social media strategist, sales coordinator or market research assistant. Advertising businesses, e-commerce companies, retail names and consumer goods companies are common places for graduates to find work. It also gives people a solid basis for those who want to go to graduate college, and get an MBA in marketing or start their own marketing firm or brand
• Case studies, market research projects, jobs and branding models are all ways for students to get real-world experience. These hands-on methods help them learn how to study how customers act, make plans for campaigns, and think like marketers in today's fast-paced business world.
• Along with basic management topics, the course covers important topics like consumer behaviour, marketing research, internet marketing, sales strategies, advertising and branding. This helps students learn about both specific areas of marketing and business in general.

Who should study for a Bachelor of Management Studies in Marketing?

A Bachelor of Management Studies (BMS) in Marketing might be great for someone who wants to learn more about how ads work, what makes people choose one brand over another, or how brands become popular. It works especially well for:

• Marketing is a fun field to study for students who like to think outside the box, look at trends, and figure out why people buy things.
• People who like to plan projects, work with others, or solve business problems will get better at those things through this course.
• The hands-on training in marketing tools and planning will help anyone who wants to work in public relations, brand management, market research, or digital marketing.
• This course gives people the business skills they need to work for a media company, a startup, or even start their own brand.
• Anyone who wants to learn more about customer psychology, social media strategy, or e-commerce marketing will find a lot of useful information here.

BMS in Marketing Course Eligibility Criteria

To enroll in a Bachelor of Management Studies in Marketing, candidates have to meet some educational and admission requirements. Without fulfilling these criteria, it is not possible to enter the course. Mentioned below are the Bachelor of Management Studies in Marketing eligibility criteria:

• Completed 10+2 in any stream from a recognized board.
• A minimum of 45-50% marks in the 10+2 exam.
• Candidates may be required to appear in entrance exams to get admitted in reputed institutions such as CUET UG.

Click to know about another related course BBM Marketing Management

BMS in Marketing Entrance Exams 2025

For pursuing a Bachelor of Management Studies in Marketing, various national/state/university-level entrance examinations are required to be taken. Colleges and Universities in India offer admission depending on the marks or rank obtained in these examinations.

BMS in Marketing Colleges in India

Various institutions in India are offering the Bachelor of Management Studies in Marketing course. Each institute has got some entrance exam criteria for admitting students. Some of the top Bachelor of Management Studies in Marketing programs in India have been mentioned below, along with their total course fee, NIRF Ranking, and entrance exams required for admission:

BMS in Marketing Admission Process 2025

Admission to BMS in Marketing Course is based on the entrance exams scores. Some prestigious universities consider the entrance exams scores of CUET UG. However, some universities also give admission based on the merit of the candidate. Given below is a detailed admission process for the if you want to get into the Bachelor of Management Studies in Marketing for 2025 at Sanpada College of Commerce and Technology (SCCT):

Step 1: Visit the official website of SCCT.

Step 2: Fill out the application form with your grades from the 10th, 12th, and other relevant data.

Step 3: The college will post a list of selected candidates. If you see your name there, they can invite you for counseling or ask you to check your documents.

Step 4: If you are accepted, you will get an email from the college. It will have tuition fees, initial date for classes, hostel information, and an orientation program.

Step 5: To confirm your seat, pay the entry fee or seat confirmation amount before the time limit mentioned in the letter. In this way, you will secure your place in the program.

Required Documents:

• 10th and 12th mark sheets
• ID proofs
• Transfer certificate
• Character certificate
• Medical certificate
• Category Certificate (if applicable)

BMS in Marketing Syllabus

The syllabus for the Bachelor of Management Studies in Marketing in India is more or less the same in the colleges offering the course. The syllabus may slightly differ depending on the curriculum followed by the institute. For reference, the syllabus for the Bachelor of Management Studies in Marketing at the Sanpada College of Commerce and Technology (SCCT) is given below:

Click to know about BBA Marketing

BMS in Marketing Job Opportunities in India

Bachelor of Management Studies in Marketing graduates can have job roles in multiple fields, including Marketing Executive, Junior Digital Marketing Executive, Marketing Manager, Sales Manager, Product Specialist and others. Some of the common job roles for Bachelor of Management Studies in Marketing graduates in India are given below:

Click to read more about BBA Sales and Marketing

Bachelor of Management Studies in Marketing FAQs