A Postgraduate Diploma in Digital Marketing is a 1-year course dealing with digital marketing strategies, tools, and methods. The course provides knowledge of Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email, Fundamentals of Marketing, Web Analytics, Digital Advertising, etc.
Any graduate as well as entry-level marketing professionals can opt for the course. The admission to the PG Diploma in Digital Marketing is generally based on graduation merit or a personal interview. Indian Institute of Digital Education (IIDE), AIMA, NIIT, GTU, etc, are some of the best institutes that offer this course. The average course fee ranges between INR 15,000 to 90,000.
With a Postgraduate Diploma in Digital Marketing, one can work as an SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, Paid Media Executive, or even establish a start-up as a Digital Marketing Agency. The average salary for freshers ranges between INR 3 to 5 LPA.
- PG Diploma in Digital Marketing: Course Highlights
- Why Pursue a PG Diploma in Digital Marketing?
- PG Diploma in Digital Marketing Eligibility
- PG Diploma in Digital Marketing Admission Process
- Top Colleges for PG Diploma in Digital Marketing
- PG Diploma in Digital Marketing Syllabus
- Job Prospects for PG Diploma in Digital Marketing
- PG Diploma in Digital Marketing FAQs
PG Diploma in Digital Marketing: Course Highlights
The table below showcases the key highlights of this course.
Program Name | Postgraduate Diploma in Digital Marketing |
Duration | 1 year |
Eligibility | Any graduate or working professional can apply |
Admission | Based on graduation merit and PI |
Average Course Fee | INR 15,000 to 90,000 |
Average Starting Salary | INR 3 to 5 LPA |
Skills to Learn | Content Creation, Email Marketing, SEO, Web Analytics, Google Ads, Social Media Marketing, etc. |
Top Recruiting Sectors | E-commerce, healthcare, technology, finance, travel, entertainment, advertising agencies, and consulting firms |
Top Job Position | SEO Executive, Copywriter, Executive, Content Writer, Digital Marketer, Content Strategist, Paid Media Executive |
Why Pursue a PG Diploma in Digital Marketing?
The PG Diploma Digital Marketing course provides the learner with hands-on skills on how to use digital marketing strategies and tools. This course provides online learning, which enables working professionals to advance their careers without abandoning current job responsibilities.
- Pursuing this course provides benefits such as a top-class salary, work flexibility, and refined creativity
- Online marketing is a vital part of contemporary business and marketing techniques, which makes it in high demand.
- It provides varied career choices such as digital marketing specialist, SEO expert, social media manager, content strategist, and others.
PG Diploma in Digital Marketing Eligibility
The minimum eligibility for PG Diploma Digital Marketing is a Bachelor's degree with 50% marks or equivalent CGPA.
- Fresh graduates from any background and working professionals can apply for the course.
- Selection is based on graduation merit. However, some universities consider performance in PI and entrance exams like CAT, MAT, CMAT, or GMAT.
PG Diploma in Digital Marketing Admission Process
Candidates can get direct admission in this course based on their graduation merit or the entrance exam score. Students are advised to check the admission process and selection criteria of various institutes while applying. Here is the basic framework for applying to the Postgraduate Diploma in Digital Marketing.
- The candidates will have to fill out the online application form available on the official website of the institute. They will have to provide all necessary information, upload all the supporting documents and pay the registration fees, and apply.
- The candidates may have to then appear for an interview, if applicable.
- Post application, the admission authorities of the particular institute will verify and screen the applicants.
Institutes will then release a list of cut-offs and send confirmation letters to the selected candidates.
Top Colleges for PG Diploma in Digital Marketing
Several Management and Business schools are offering the Postgraduate Diploma in Digital Marketing program. Some institutes may allow remote learning while others offer a hybrid learning, allowing students to learn with flexibility. Some of the top colleges for this course are tabulated below:
Name | NIRF Ranking | Admission based on | Average Total course fee |
Gujarat Technological University | 101-150 (Engineering) | Graduation merit | INR 25,000 |
Indira Institute of Management, Pune | Times Ranking: 50 | Graduation merit | INR 75,000 |
GLA University | 151-200 (overall) | GLA Entrance test | INR 30,000 |
Ahmedabad Management Association | Financial Times (FT) Global MBA Ranking 2025: 31 | Graduation merit | INR 35,000 |
Tata Institute of Social Sciences | 58 (university category) | Graduation merit | INR 96,000 |
Indian Institute of Digital Education (IIDE) | - | Graduation merit | INR 5,00,000 |
PG Diploma in Digital Marketing Syllabus
The syllabus for the PG Diploma Digital Marketing course involves a wide range of practical skills and theoretical knowledge about marketing strategies, along with the idea of improving marketing performance as compared to that of traditional marketing.
The table below represents the syllabus followed by Gujarat Technological University (GTU).
Semester 1 | Semester 2 |
Basics of Marketing | Content & Email Marketing |
Fundamentals of Digital Marketing | Web Analytics |
Search Engine Optimisation | Search Engine Optimisation |
Search Engine Marketing | Ecommerce |
Social Media Marketing | Project |
Job Prospects for PG Diploma in Digital Marketing
The Postgraduate Diploma in Digital Marketing opens doors to various roles in the rapidly growing digital marketing sector. Here are some of the popular and well-paying job roles in the Digital Marketing sector.
Job Profile | Average Salary (INR) |
Digital Marketing Manager | 3 to 6 LPA |
SEO Specialist | 4 to 8 LPA |
Content Marketing Specialist | 3 to 7 LPA |
Social Media Manager | 4 to 6 LPA |
Web Analyst | 5 to 6 LPA |
Content Strategist | 4 to 7 LPA |
SEM Executive | 3 to 6 LPA |
PPC Specialist | 2 to 3 LPA |
PG Diploma in Digital Marketing FAQs
Ques: What is the job demand for a PG Diploma Digital Marketing?
Ans. The demand for Postgraduate Diploma in Digital Marketing professionals is high and expected to continue growing as the importance of online strategies of marketing strategies is increasing along with the awareness of various social media platforms.
Ques: Is an online PG Diploma in Digital Marketing worth it?
Ans. Yes, an online PG Diploma in Digital Marketing can be worth it, especially for working professionals, as it provides practical skills and knowledge to advance their career in the rapidly growing digital marketing industry. One can earn up to INR 10 LPA with years of experience and senior-level roles.
Ques: Is an Online PG Diploma in Digital Marketing certificate valid for a job?
Ans. Yes, a certificate earned by pursuing an online PG Diploma in Digital Marketing from a UGC approved institute is valid for a job. Also, marketing industries do value distance education and give preference to graduates with online certifications/ degrees.
Ques: What are the areas covered in a PG Diploma Digital Marketing?
Ans. The seven major types of digital marketing include Content Marketing, Email Marketing, SMM, SEO, Affiliate Marketing, Influencer Marketing, and Paid Advertising (PPC). |
